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Online: Creating a Business Idea that Works (Module 2 of 5)

Hosted by the NYC Department of Small Business Services (SBS), the goal of this course is to provide you with the tools to analyze your customers, industry, and competitors. This course is the second module in SBS’ five-course Introduction to Entrepreneurship series.

During this course, you will:

• Determine the market problem your business will solve

• Develop a framework and research plan to better understand your target customer, industry, and competitors

• Develop a unique value proposition (UVP) statement

• Draft your business concept statement


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