Other than your employees, Intellectual Property (IP) could be your business’ greatest asset. Understanding IP is critical for anyone starting or growing a business. Your business name, products, services, and other technical and creative works are usually protected by one or more forms of IP: patents, trademarks, copyrights, and trade secrets. We will discuss, what each form of IP protects, how protection is granted, and how long protection lasts. Your rights and responsibilities that come with owning intellectual property.