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Developing a Marketing Strategy

Hosted by NYC SBS, the goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. During this course, you will:

• Define the “why” behind why you are in business

• Map out your customer using a customer persona

• Develop your unique value proposition (UVP)

• Write and deliver an elevator pitch

• Understand the value and role of digital marketing in a business strategy

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