The goal of this course is to provide you with the tools to analyze your customers, industry, and competitors. You will leave the course with an action plan that can determine if your idea is the right market opportunity.

During this course, you will:

• Determine the market problem your business will solve

• Develop a framework and research plan to better understand your target customer, industry, and competitors

• Develop a unique value proposition (UVP) statement

• Draft your business concept statement