Advertising and Marketing, Public Relations, Sustainability | Building social impact into your professional work, General career insights, Personal branding and networking
More about Susan McPherson Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She authored The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). She has 25+ years of experience in marketing, public relations, and sustainability communications, and is a regular public speaker at industry events. She is a contributor to Harvard Business Review, Fast Company, and Forbes and has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. She was a 2021 recipient of Forbes 50 over 50 - Impact.